Advertisement posters provide a logical and cost-effective way of communicating a message to a particular target market. Posters are also a common form of political expression and activist method of community media, education or promotion. When placed correctly, attractive ad posters can draw the attention of people to a specific event and alert them of upcoming products or services. Posters have the ability to impress viewer’s minds and are a great tool for businesses to increase their brand awareness.
Ad posters are typically used to advertise a function or an event of short term and if you are planning to use them, you need to check with the advertisement regulating authority and take permission of property owners. If you are caught putting up posters without permission, you may be charged with damage to property offence. Police may request you to pull down the posters and private security patrols around private buildings that spot protestors at work will be arrested.
Consider the consequences when you are putting up the posters. The person who organises printing and one who puts them up may be booked for an offence under the Environment Protection Act. It is an offence to deface public or private property without the consent of the owner. Under the Summary Offences Act, the punishment is a fine of $1500 or an imprisonment of up to a period of 3 months or both. In addition to the fine, you may also be ordered to pay for cleanup costs.
The most appropriate method of avoiding lawsuits regarding application of ad posters on private property or other commercial properties is to obtain the prior consent of the occupant of the property. Generally, this consent must be in writing. Consult a property lawyer in Melbourne to help you out with this. Such lawyers have experience and will help make an agreement between you and the property owner with all details written down and duly signed by both the parties.
The other laws relating to ad posters are about size and type of posters provided they do not contain any offensive material. Do not place posters on utility poles since such posters placed illegally will be removed and violators prosecuted. Also, advertising signs on city property are allowed only if the guidelines for the placement are followed. The size of the poster should not be more than 60cm X 90cm and the poster must be against the building wall or the property line and not in the middle of the sidewalk or at the curb of any street. House for sale posters are allowed on private property. Posters that advertise or direct people to properties for sale cannot be placed on city property.
Consult property lawyers and get to know the guidelines and laws about the placement of ad posters on private as well as public property.